Everybody eats. Every day. But people don’t always know what goes into the food they eat. Food has universal demand and the side effects from eating poorly can be profound. Food should do more than merely keep you alive; it should help you thrive and have a positive impact on the environment.
If you can’t pronounce an ingredient or don’t know what it is, then you should probably be asking what it is, and whether or not it benefits your health or the environment in any way to eat it. Every day, manufacturers and marketers shout louder and louder trying to sell us something they want us to buy on various social media platforms. We live in an era of pervasive, if not intrusive media advertising. It is difficult if not impossible to get through a day without being exposed to unsolicited advertising by a company who thinks you may be interested in its product.
In the food business, packaged and processed foods trump cooking from scratch because of we have busy life styles. We tolerate unhealthy processed foods because they are easier and more time efficient to prepare. Boxed cake mixes, for example, include a slew of ingredients, some patented, that ensure a cake does what the manufacturer states it will do, which means you don’t have to have any baking skills to make a cake. But you’ll never know exactly what you’re putting into your body because manufacturers do not have to disclose proprietary information and labeling laws do not require all ingredients to be listed. But you can bet there are chemically based additives in these cake mixes that were not included with your health in mind.
At Intelligently Nourished we are all about using pure and whole food ingredients in our baking kits. Our kits contain virtually everything you need to prepare one of our desserts, (in some cases, the only ingredient you’ll have to add is water), so they’re convenient. You won’t spend extra time at the grocery store shopping for ingredients. And because we have already measured the ingredients and individually labeled and packaged them, even an unskilled baker can create one of our desserts. So you’ll save time and you don’t have to be an experienced baker. We’ve done the work – you get to feed your loved ones something healthy. Much healthier than anything from a box. You get to know exactly what you are eating.
Perhaps most important – what we are most proud of, is that our kits help people make healthier food choices. Choices that fit with their busy lifestyles. Choices that have a positive impact on the environment. Did I mention there is no food waste? You can feel good about eating whole food and nothing else. As much as possible, every ingredient we include is organic and has a healthy purpose for being included. All of the ingredients in our recipes are listed on our website – we hide nothing. You won’t find any artificial flavours or additives – in fact, if we can’t come up with a dessert recipe free of those things, you won’t find it in our shop.
And that, in our opinion, is how the food business of the future should be ….